2010s Saga Furs steps into a new era

  • Saga Furs Oyj (Plc) created, new corporate strategy launched to fully integrate the brand, auction house and Design Centre, with the values of Quality & Responsibility at the core. 

  • Finnraccoon from Certified Farms sold in 2012-13 auction season, with same criteria to follow a year later for sales of fox.

  • Fur fashion show held in connection with World Expo puts works by top designers from around the world on one Shanghai stage.

  • Ultimate quality Saga Lumi Royal® label introduced.

  • 100+ Saga Furs celebrates two anniversaries: 75 years for the auction house and 25 years for Saga Furs Design Centre—and we head into the future.