1950s Quality, service and an eye for fashion

  • First international fur auctions held in Finland with offering of around 29,000 mink and fox pelts.

  • Saga Furs® brand created and promoted in key markets.

  • Introduction of extensive breeders’ services includes investment in feed, opening of local office and other benefits to improve business and fur quality.

  • Fur becomes symbol of post-war celebrity and glamour.